Introducing the new StructuralGraphics.com

Topic: Web + Interactive Solutions

SGR-Web-1

May

15

2013

Introducing the new StructuralGraphics.com

Posted By: Ben McCoy

Bicycle Theory is proud to announce the redesign and redevelopment of StructuralGraphics.com   Structural Graphics is the world’s leading dimensional print advertising company. And we’ve had the good fortune to work with them since 2004 – winning several print and Web-based creative awards in the process. In fact, this is now the third iteration StructuralGraphics.com that …Read More

AdamTurman.com

May

13

2013

Introducing the new AdamTurman.com

Posted By: Ben McCoy

Bicycle Theory is proud to announce the redesign and redevelopment of AdamTurman.com   Adam Turman is one of the most in-demand professional illustrators in the Twin Cities.  Even if you don’t know his name, we all but guarantee you’ve seen his work. We officially befriended Adam during our NKB residency in Northeast Minneapolis when we …Read More

CAE-Web-1

May

8

2013

California AEOE and Bicycle Theory simplify the membership and event registration experience

Posted By: Ben McCoy

California Association for Environmental and Outdoor Education (AEOE) and Bicycle Theory recently completed Phase 1 of a multi-phase Web strategy to improve the membership and event registration experience, while also making the organization more attractive and accessible to newcomers. And it will all be powered by the VenYou™ CMS. The goal of phase 1 was …Read More

Apr

22

2013

Website Design Tips

Posted By: Ben McCoy

The Internet marketing landscape is changing fast. And the challenges of effectively marketing your brand online are increasing exponentially. The growth of social media was a game changer. But the dramatic growth of mobile computing and need to support a myriad of devices has taken the Web to a whole other level. So to help …Read More

managing-project-success

Mar

26

2013

Brand Development: 7 Tips for Managing Project Success

Posted By: Ben McCoy

When it comes to brand development, we can’t stress the following bit of wisdom enough. Slow and steady wins the race. Building and maintaining a strong visual brand identity is all about consistency over time. But it’s easy to get caught up in the excitement of a project and lose sight of timelines, budgets, and …Read More

Feb

18

2013

Introduction to the Mobile Web: Strategy, Design, and Development

Posted By: Ben McCoy

This article is written in the form of a ‘Dear Abby’ letter, except we’ve substituted our mascot Clovis for Abby. It’s also important to note that we’re talking about the ‘mobile Web’ and not about ‘mobile Apps.’ Yes, Apps and the Web overlap and intersect; however, an App is (or can be) a self-contained application …Read More

tri-force_cover

Dec

3

2012

The Tri-force of Project Cost Factors

Posted By: Ben McCoy

One of the best lessons I lessons I was ever taught as an aspiring designer is what I call the “Tri-force” of project cost factors. Thank you Legend of Zelda – not for the lesson, but for THE TRIFORCE concept. But I digress. The reason this lesson has been so valuable is that it has …Read More

internet-marketing-tools-and-uses

Nov

12

2012

Internet Marketing Tools and Uses

Posted By: Ben McCoy

There is a seemingly endless (and growing) list of Internet marketing tools and platforms available to the brands. However, finding the platforms that work best for your brand can prove to be a bit challenging. The diagram at right outlines some of Bicycle Theory’s favorite social media tools for brands and how we the can …Read More

basics-of-touch-friendly-design

Oct

22

2012

The Basics of Touch-Friendly Design

Posted By: Ben McCoy

The ‘tablet revolution’ (or ‘mobile Web’) has become a game changer in many ways – including GUI (graphic user interface) design. Tablet computers are considered mobile devices; however, they offer many of the same display advantages of desktop computers. As a result, they don’t necessarily require a mobile version to display content in a way …Read More

Apr

18

2012

MPLS Bike Love wins 2012 Best Local Website

Posted By: Ben McCoy

Bicycle Theory is proud to announce MPLS Bike Love has been voted Best Local Website by City Pages in their Best of the Twin Cities edition. Therein, please allow us just clarify that our current MPLS Bike Love team helped quell the turbulence that preceded our acquisition of the site – just in case there …Read More