Social Media 2013 – Part 1: The Basics

Topic: Social Media

Social_Media_2013-Part_1

Jul

1

2013

Social Media 2013 – Part 1: The Basics

Posted By: Anne

When it comes to Social Media, you have your leaders and then everyone else, including the new innovators in image-centered media (to be covered in Part 2). In this post, we will briefly cover the uses, pros, and cons of the current slew of standard social media platforms.   Twitter Nationally, Twitter appeals most to …Read More

Image of an A+ grade on an exam.

Jun

24

2013

Defining and Achieving Project Success

Posted By: Ben McCoy

Success is managed. That’s why it’s so important to clearly define (and agree upon) a project’s goals and how they will be measured before you begin a project. Without this definition, it’s nearly impossible to keep a project on track and within scope. And it’s even harder to hold project stakeholders – including the clients …Read More

Apr

22

2013

Website Design Tips

Posted By: Ben McCoy

The Internet marketing landscape is changing fast. And the challenges of effectively marketing your brand online are increasing exponentially. The growth of social media was a game changer. But the dramatic growth of mobile computing and need to support a myriad of devices has taken the Web to a whole other level. So to help …Read More

seo-2013

Jan

21

2013

SEO 2013 – Part 2: Additional Reference

Posted By: Ben McCoy

As an extension of my recent SEO 2013 article (as well as some of our other articles related to the topic), one would think SEO is as important as ever. Now, that may or may not be the case. Opinions on the ‘SEO is dead’ topic abound; but since the New Year, more and more …Read More

seo-2013

Jan

2

2013

SEO 2013

Posted By: Ben McCoy

In 2013, three things seem sure for the evolution of Search Engine Optimization, or SEO. Content will continue to be king Search engines will continue to get smarter Social media will continue its steady march toward being a marketing requirement for all brands This is all speculation, of course. But if the history of technology …Read More

new-value-of-seo

Dec

10

2012

The (New) Value of SEO

Posted By: Ben McCoy

Search Engine Optimization, or SEO, is the practice of optimizing a website and its content to perform well in organic search results. However, as the Internet and search engines have evolved, many of the SEO ‘tricks’ of old no longer work – at least not as well as they used to. This evolution has caused many …Read More

whats_your_handle

Nov

26

2012

What’s Your Handle? Protecting Your Brand’s Name Online

Posted By: Ben McCoy

One of the easiest ways to protect your brand’s name online is to find (or create) a consistent ‘handle’ for all of your social media profiles. It also makes it easier for find people to find your brand on different social media platforms. Ideally, your handle would be the same as your brand name and/or …Read More

social-media-vs-email-marketing

Nov

19

2012

Social Media vs. Email Marketing

Posted By: Ben McCoy

When it comes to Internet Marketing, social media and email marketing tools are part of the same family. Before social media came into this world, email was the preferred method of ‘new media’ communication. But like generations within a family, a new generation invariably crops up and preferences start to shift. This doesn’t mean that …Read More

internet-marketing-tools-and-uses

Nov

12

2012

Internet Marketing Tools and Uses

Posted By: Ben McCoy

There is a seemingly endless (and growing) list of Internet marketing tools and platforms available to the brands. However, finding the platforms that work best for your brand can prove to be a bit challenging. The diagram at right outlines some of Bicycle Theory’s favorite social media tools for brands and how we the can …Read More

internet-marketing-101

Oct

29

2012

Internet Marketing 101

Posted By: Ben McCoy

In the most conventional sense, Internet marketing is all about casting a wide net (online) that leads brings people back to your website. Granted, your website isn’t always the end destination; but like any form of marketing, the main objective is to deliver targeted (and hopefully valuable) messages to your audience to improve brand awareness. …Read More