How and why small businesses use Twitter

Topic: Social Media

twitter-logo

Jun

4

2014

How and why small businesses use Twitter

Posted By: Ben McCoy

Twitter is a favorite platform of ours. Not only does Twitter give us a wider reach than other social media platforms; but in the last year, we’ve also seen the Twitter following overtake the number of Facebook likes we’ve accumulated for MPLS Bike Love.   What does Twitter overtaking Facebook mean? Our inference – emphasis on ‘inference’ …Read More

social-media-resources

May

5

2014

Social Media Resources

Posted By: Ben McCoy

Social media is here to stay. It has had an undeniable effect on how people communicate, as well as how they interact with brands. As a result, the biggest risk to using social media for branding purposes is not using it at all. Here are a few good social media resources we at Bicycle Theory …Read More

seo-resources-part-4

Apr

22

2014

SEO Resources: Additional Reference

Posted By: Ben McCoy

In our previous three SEO Resources posts, we’ve covered (1) Trusted SEO Sources, (2) SEO Learning Guides, and (3) Good SEO Advice. So here are a few additional references to help shine a light on what factors influence a website’s placement in Search Engine Results Pages – or SERPs.     The Periodic Table Of SEO …Read More

seo-resources-part-3

Apr

15

2014

SEO Resources: Good Advice

Posted By: Ben McCoy

Part 3 of 4 – Search Engine Optimization is more than trusted resources and/or learning guides – just like travel requires more than an agent and a guidebook. Both require a sense of adventure and the ability to embrace change. Times change all things. And so best tools are often sound pieces of advice that stand the …Read More

seo-resources-part-2

Apr

8

2014

SEO Resources: Learning Guides

Posted By: Ben McCoy

Part 2 of 4 – The following learning guides have proven to be amongst the best and most popular. Not only are they created by some of Bicycle Theory’s most trusted SEO sources, but they also provide excellent advice for SEO noobs and experts alike.     Search Engine Optimization Starter Guide [Google] This is …Read More

SEO-resources-part-1

Apr

3

2014

SEO Resources: Trusted Sources

Posted By: Ben McCoy

Part 1 of 4 –There are so many blogs and content sources dedicated to Search Engine Optimization and there are so many additional ways to aggregate that content. So here is a list of some of more established authority resources Bicycle Theory turns to when learning more about and staying up to date with SEO.   Search …Read More

holiday-card-combo

Jan

21

2014

Paper plus digital: The BT holiday card

Posted By: Ben McCoy

Every year, we try to do something special with our holiday card. It started with cute pictures of Clovis. Then last year we stepped it was a Papercraft Clovis doll. And so this year, we wanted to keep things “crafty,” but still wanted to go one step further. We started by creating a card that …Read More

seo-2014

Dec

18

2013

SEO 2014

Posted By: Ben McCoy

Last year we published a series of articles about SEO in 2013 – Part 1 and Part 2. Well, as the year is set to turn in the next couple of weeks, it’s probably time for an update. Plus, we’ve been fielding a series of requests for “SEO assistance” and would also like to take …Read More

Man Riding Bike

Jul

15

2013

Using social media is like riding a bike

Posted By: Anne

Learning how to use social media is just like riding a bicycle. It takes guidance and encouragement to learn how to balance and move, followed by time and practice. But once you get a handle on it, it not only becomes easier, but can also help liberate your brand from being stuck in the same …Read More

Camera icon

Jul

8

2013

Social Media 2013 – Part 2: Images are Everything

Posted By: Anne

2013 seems to be all about the image. Photo and video sharing represents the largest trend in social media. Here’s a look at some of the platforms leading the charge.   Related Content: Social Media 2013 – Part 1   Instagram Owned by Facebook, Instagram is largely seen as a personal social network and not one …Read More