SEO Basics: 5 Steps to Keyword Development

Topic: SEO

shutterstock_42477403

Aug

15

2011

SEO Basics: 5 Steps to Keyword Development

Posted By: Ben McCoy

As search engines continue evolve, keywords remain an important part of all Search Engine Marketing (SEM) efforts. They are the triggers – the terms people use to tell search engines what they’re looking for. Picking and integrating the most-effective keywords for your brand (and process) means finding the right balance of 3 factors: Relevance – …Read More

link image

Aug

11

2011

SEO Basics: Off-Page SEO

Posted By: Ben McCoy

Off-Page Search Engine Optimization (SEO) is an effective way to influence natural Google SERPs (Search Engine Results Pages). In a nutshell, off-page SEO means getting other websites to link to your content using your preferred keywords because Google uses inbound links (or back links) to establish authority. Therefore, the whole point of On-Page SEO is …Read More

Aug

10

2011

Quick and easy PPC Opportunities for Non-profits

Posted By: Ben McCoy

Google AdWords is a popular and powerful web placement program that when finely tuned, can drive direct and relevant traffic to your site. Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. Google Grants recipients receive up to $10,000 per month in free advertising, without having to pay …Read More

On Page SEO Image

Aug

8

2011

SEO Basics: 3 Components of On-Page SEO

Posted By: Ben McCoy

To establish Authority, your website must have a strong On-Page SEO strategy to reinforce your Off-Page SEO efforts. About On-Page SEO On-Page Search Engine Optimization (SEO) deals with making sure that the content and information within your website is optimized to achieve top placement natural search engine results. However, On-Page SEO does not guarantee top …Read More

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best practices

Aug

4

2011

SEO Basics: Best Practices

Posted By: Ben McCoy

A search engine’s job is to deliver the best possible results for specific keywords. And as search engines continue to evolve, nefarious ‘tactics’ that are designed to attract visitors will be exposed for what they are. The best and most ethical strategy is a long-term strategy that produces valuable, relevant content on a regular basis. …Read More

search engine results

Aug

1

2011

SEO Basics: How Search Engines Work

Posted By: Ben McCoy

A search engine’s job is to return the most relevant results for a user’s keywords. The keywords a user enters represent a question they are trying to answer and a search engine’s job is to determine the user’s intent and deliver the most relevant results based on the keywords they entered. Times are Changing, but …Read More