The (New) Value of SEO

Topic: SEO

new-value-of-seo

Dec

10

2012

The (New) Value of SEO

Posted By: Ben McCoy

Search Engine Optimization, or SEO, is the practice of optimizing a website and its content to perform well in organic search results. However, as the Internet and search engines have evolved, many of the SEO ‘tricks’ of old no longer work – at least not as well as they used to. This evolution has caused many …Read More

whats_your_handle

Nov

26

2012

What’s Your Handle? Protecting Your Brand’s Name Online

Posted By: Ben McCoy

One of the easiest ways to protect your brand’s name online is to find (or create) a consistent ‘handle’ for all of your social media profiles. It also makes it easier for find people to find your brand on different social media platforms. Ideally, your handle would be the same as your brand name and/or …Read More

internet-marketing-tools-and-uses

Nov

12

2012

Internet Marketing Tools and Uses

Posted By: Ben McCoy

There is a seemingly endless (and growing) list of Internet marketing tools and platforms available to the brands. However, finding the platforms that work best for your brand can prove to be a bit challenging. The diagram at right outlines some of Bicycle Theory’s favorite social media tools for brands and how we the can …Read More

Sep

26

2011

Blog Basics: Content Ideas

Posted By: jamie

Content content content. Looking for content ideas or inspiration? Here’s a list of potential ideas to get your synapses firing. Hopefully they help you think of new content around what inspires you. Ideas For Your Personal Blog Entertaining or endearing stories from your childhood. Random daily-event, sarcastically, artfully or otherwise entertainingly told. A D.I.Y. (Do-It-Yourself) …Read More

Sep

22

2011

Blog Basics: Pay Attention to SEO!

Posted By: jamie

If you are using your blog as a part of your business marketing strategy, for a band, or any  project you’d like to promote there are a few very important things to consider when blogging. Following the 7 simple reminders below will help your blog come up in relevant searches. 1) Make sure your blog …Read More

Sep

15

2011

Blog Basics: Creating Stellar Content

Posted By: jamie

I spend a lot (okay, probably too much) time reading blogs. I also spend a lot (once again, probably too much) time writing blogs. And I’ve been doing both for a very, very long time. There are loads of tutorials out there about writing great, search-friendly content. But as search engines change and evolve – …Read More

Sep

6

2011

Blog Basics: Publishing Platforms

Posted By: jamie

So, you’ve decided to join 20 million other people out there and start a blog. Good for you! Where do you start? Well, first things first. You need a publishing platform. Not surprisingly, the choices are endless; so here are the industry big dogs and how they break down. MovableType Movable Type is an open-source …Read More

Aug

25

2011

4 Benefits of using Social Media

Posted By: jamie

If you haven’t already jumped on the bandwagon, it’s time. It’s really, really time. Social media is a great way to building Authority with others. In turn, this can generate more links to your content and your website. Benefits of Social Media Some of the key benefits of social media include: 1) Creating Brand Awareness …Read More

free! image

Aug

22

2011

SEO versus PPC – Surprisingly Simple

Posted By: jamie

Search Engine Marketing (SEM) includes both Search Engine Optimization (SEO) and Paid Placement, or PPC (Pay-Per-Click). If you’re looking for short-term gains (and/or to trying to determine effective keywords), PPC is generally your best bet. However, if you’re looking long-term success, SEO is a much better investment. Search Engine Optimization SEO is the process of …Read More

purchase cycle image

Aug

19

2011

SEO Basics: Understanding the Online Purchase Cycle

Posted By: jamie

In order to create relevant content that uses the right keywords, you need to understand what prospective customers are looking for and when. And if they find you, you need to give them what they’re looking for. This means understanding how people search for and make purchase decisions online. 3 steps of the Purchase Cycle …Read More