California’s AEOE.org Gets a Redesign

Topic: Blog

cae-web-00

Oct

7

2013

California’s AEOE.org Gets a Redesign

Posted By: Ben McCoy

The Association for Environmental and Outdoor Education (AEOE) – California’s affiliate of the North American Association of Environmental Educators (NAAEE) – recently completed phase 2 of their multi-phase Web strategy with Bicycle Theory.   Phase 1 – Member Registration System (MRS) Phase 1 included the creation of a member registration system that allowed AEOE members …Read More

hummingbird

Oct

1

2013

Hummingbird is the Word

Posted By: Ben McCoy

Google revealed two big changes to search this past week that are sure to shake things up – the total encryption of organic keyword data and the introduction of the new Hummingbird algorithm.   Encrypted Keyword Data Google’s first update is that all keyword data for organic searches will now be encrypted. This means it will …Read More

heck-1

Sep

29

2013

#BTriders: The Cheq + Heck Recap

Posted By: Ben McCoy

It’s been a bit too long since I last posted anything about the #BTriders. We’re still riding; however, sales and marketing for Bicycle Theory has kept me so busy lately that just getting to and through our last couple events has been challenge enough. But enough excuses already. Let’s get to the recap.   Chequamegon …Read More

purchase-cycle

Sep

25

2013

Understanding the Purchase Cycle

Posted By: Ben McCoy

When defining a website, it’s important to consider the “Purchase Cycle” users go through when seeking out a product or service online. The Purchase Cycle helps us think like a consumer and make sure the website we’re creating meets their needs at different stages to help solve their problem.   Questions to Consider Before we …Read More

Greenstar Bikes Website

Sep

18

2013

Greenstar Bikes goes to Interbike

Posted By: Ben McCoy

Greenstar Bikes is a new bicycle brand based in Minneapolis, specializing in affordable bamboo bikes. Greenstar approached Bicycle Theory looking for assistance in creating some marketing materials for their trip down to Interbike 2013. The challenge was how and what to create and produce with only two working weeks (10 business days). GreenstarBikes.com – Bicycle …Read More

Froehling Anderson website image

Sep

11

2013

Froehling Anderson counts on Bicycle Theory

Posted By: Ben McCoy

Bicycle Theory recently helped local accounting firm Froehling Anderson make a series of updates to their website.   “Froehling Anderson is a leading Minneapolis CPA firm delivering business consulting, tax, audit, and accounting services to closely held businesses and not-for-profit organizations since 1946.” Bicycle Theory helped Froehling Anderson make the following updates to their existing …Read More

venyou-vs-squarespace-image

Sep

4

2013

VenYou vs. Squarespace

Posted By: Ben McCoy

In this second round of Choosing a Content Management System (CMS), we pit Bicycle Theory’s VenYou™ CMS against the up-and-coming Squarespace platform.   Introductions Squarespace is a great new solution that makes creating and managing brochure websites a snap. It also has an e-commerce version for clients that want to get into the online retail …Read More

MPLS Bike Love - Website 1

Aug

28

2013

Introducing the new MPLS Bike Love

Posted By: Ben McCoy

Bicycle Theory is happy to announce that we recently rebuilt and launched mplsbikelove.com – a heavily trafficked community resource for bicycle enthusiasts in the Twin Cities.   Challenges The love of bicycling is stronger in the Twin Cities than just about anyplace on earth, but the changing nature of technology makes it ever more difficult …Read More

venyou-vs-wordpress-image

Aug

26

2013

VenYou vs. WordPress

Posted By: Ben McCoy

In this first round of Choosing a Content Management System (CMS), we pit Bicycle Theory’s VenYou™ CMS against the ever-popular WordPress platform.   Introductions VenYou is Bicycle Theory’s proprietary CMS. It allows us to produce incredibly high-quality websites that are incredibly easy to manage. It is uniquely designed for content administrators, making it easy to …Read More

choosing-a-cms

Aug

26

2013

Choosing a Content Management System (CMS)

Posted By: Ben McCoy

Like many things in life, most people don’t think much about content management systems until they need one. And as you would suspect, there are many options out there – each with it’s own set of strengths and weaknesses. At Bicycle Theory, we spend a considerable amount of time talking to prospects and clients about …Read More