Blog Basics: Creating Stellar Content

Topic: Internet Marketing

Sep

15

2011

Blog Basics: Creating Stellar Content

Posted By: jamie

I spend a lot (okay, probably too much) time reading blogs. I also spend a lot (once again, probably too much) time writing blogs. And I’ve been doing both for a very, very long time. There are loads of tutorials out there about writing great, search-friendly content. But as search engines change and evolve – …Read More

Sep

12

2011

Blog Basics: WordPress Plugins

Posted By: jamie

So, I’ve referenced WordPress plugins about 5 times now since we started talking about blogs. What *are* WordPress plugins? Plugins are website add-ons that increase the functionality of your WordPress website. Often times, plugins become so popular that WordPress will include them by default in a new website installation. Over the years, I’ve used quite …Read More

Sep

8

2011

Blog Basics: 10 things to love about WordPress

Posted By: jamie

WordPress is simply put, a fantastic resource. It’s what I use for my personal sites and it’s what we choose to use here at Bicycle Theory when setting our clients up with their own blogs. You don’t have to take our word for it, though. Here are some of the big reasons why we think …Read More

Sep

6

2011

Blog Basics: Publishing Platforms

Posted By: jamie

So, you’ve decided to join 20 million other people out there and start a blog. Good for you! Where do you start? Well, first things first. You need a publishing platform. Not surprisingly, the choices are endless; so here are the industry big dogs and how they break down. MovableType Movable Type is an open-source …Read More

Sep

1

2011

Introducing the Blog Basics Series

Posted By: jamie

Hello, Clovis Town Readers! I’m super excited to announce our next series of blog posts – all about my favorite topic, blogging! “Blogs about blogging? How silly,” you say. But hear me out! While super-pro websites are fine and dandy, some people and businesses have very simple needs that can be readily covered by a …Read More

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Aug

25

2011

4 Benefits of using Social Media

Posted By: jamie

If you haven’t already jumped on the bandwagon, it’s time. It’s really, really time. Social media is a great way to building Authority with others. In turn, this can generate more links to your content and your website. Benefits of Social Media Some of the key benefits of social media include: 1) Creating Brand Awareness …Read More

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Aug

22

2011

SEO versus PPC – Surprisingly Simple

Posted By: jamie

Search Engine Marketing (SEM) includes both Search Engine Optimization (SEO) and Paid Placement, or PPC (Pay-Per-Click). If you’re looking for short-term gains (and/or to trying to determine effective keywords), PPC is generally your best bet. However, if you’re looking long-term success, SEO is a much better investment. Search Engine Optimization SEO is the process of …Read More

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Aug

19

2011

SEO Basics: Understanding the Online Purchase Cycle

Posted By: jamie

In order to create relevant content that uses the right keywords, you need to understand what prospective customers are looking for and when. And if they find you, you need to give them what they’re looking for. This means understanding how people search for and make purchase decisions online. 3 steps of the Purchase Cycle …Read More

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Aug

15

2011

SEO Basics: 5 Steps to Keyword Development

Posted By: Ben McCoy

As search engines continue evolve, keywords remain an important part of all Search Engine Marketing (SEM) efforts. They are the triggers – the terms people use to tell search engines what they’re looking for. Picking and integrating the most-effective keywords for your brand (and process) means finding the right balance of 3 factors: Relevance – …Read More

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Aug

11

2011

SEO Basics: Off-Page SEO

Posted By: Ben McCoy

Off-Page Search Engine Optimization (SEO) is an effective way to influence natural Google SERPs (Search Engine Results Pages). In a nutshell, off-page SEO means getting other websites to link to your content using your preferred keywords because Google uses inbound links (or back links) to establish authority. Therefore, the whole point of On-Page SEO is …Read More