SEO 2013

Topic: Internet Marketing

seo-2013

Jan

2

2013

SEO 2013

Posted By: Ben McCoy

In 2013, three things seem sure for the evolution of Search Engine Optimization, or SEO. Content will continue to be king Search engines will continue to get smarter Social media will continue its steady march toward being a marketing requirement for all brands This is all speculation, of course. But if the history of technology …Read More

new-value-of-seo

Dec

10

2012

The (New) Value of SEO

Posted By: Ben McCoy

Search Engine Optimization, or SEO, is the practice of optimizing a website and its content to perform well in organic search results. However, as the Internet and search engines have evolved, many of the SEO ‘tricks’ of old no longer work – at least not as well as they used to. This evolution has caused many …Read More

tri-force_cover

Dec

3

2012

The Tri-force of Project Cost Factors

Posted By: Ben McCoy

One of the best lessons I lessons I was ever taught as an aspiring designer is what I call the “Tri-force” of project cost factors. Thank you Legend of Zelda – not for the lesson, but for THE TRIFORCE concept. But I digress. The reason this lesson has been so valuable is that it has …Read More

whats_your_handle

Nov

26

2012

What’s Your Handle? Protecting Your Brand’s Name Online

Posted By: Ben McCoy

One of the easiest ways to protect your brand’s name online is to find (or create) a consistent ‘handle’ for all of your social media profiles. It also makes it easier for find people to find your brand on different social media platforms. Ideally, your handle would be the same as your brand name and/or …Read More

social-media-vs-email-marketing

Nov

19

2012

Social Media vs. Email Marketing

Posted By: Ben McCoy

When it comes to Internet Marketing, social media and email marketing tools are part of the same family. Before social media came into this world, email was the preferred method of ‘new media’ communication. But like generations within a family, a new generation invariably crops up and preferences start to shift. This doesn’t mean that …Read More

internet-marketing-tools-and-uses

Nov

12

2012

Internet Marketing Tools and Uses

Posted By: Ben McCoy

There is a seemingly endless (and growing) list of Internet marketing tools and platforms available to the brands. However, finding the platforms that work best for your brand can prove to be a bit challenging. The diagram at right outlines some of Bicycle Theory’s favorite social media tools for brands and how we the can …Read More

internet-marketing-101

Oct

29

2012

Internet Marketing 101

Posted By: Ben McCoy

In the most conventional sense, Internet marketing is all about casting a wide net (online) that leads brings people back to your website. Granted, your website isn’t always the end destination; but like any form of marketing, the main objective is to deliver targeted (and hopefully valuable) messages to your audience to improve brand awareness. …Read More

Security

Oct

31

2011

Social Media Strategy: Social Media Security for Dummies

Posted By: jamie

Trick or Treat! What are you doing this Halloween to make sure somebody doesn’t trick you out of a safe and enjoyable online experience? Nigerian princes and robots aside, there are a lot of weird, kooky things floating around the Internet. How do you keep you and your organization safe while browsing online? While none …Read More

Netiquette

Oct

27

2011

Social Media Strategy: Yes, there’s such a thing as “netiquette”

Posted By: jamie

A few months ago, Ben McCoy wrote a post about Twitter Etiquette for Brands – a very helpful guide for those still getting used to interacting online. And while each Social tool has its own nuances, there are some general rules of “netiquette” and things to consider when operating online. Be encouraging, not pushy. Demanding …Read More

A checklist to see if your site is ready for social media

Oct

24

2011

Social Media Strategy: 5 things to check before you get social

Posted By: jamie

While you don’t HAVE to have a website to participate in social media, it helps. Here are a few things to check for to make sure your website is ready for you to be sharing its content online. Make sure your website is SEO Ready In August we talked a lot about Search Engine Optimization. …Read More