Introduction to Google Analytics

Topic: Internet Marketing

google-analytics

Aug

12

2013

Introduction to Google Analytics

Posted By: Ben McCoy

Bicycle Theory’s top 5 tips for getting started with Google Analytics Google Analytics is basically the de facto standard for Web stats tracking. Why? It’s free It’s robust It’s made by Google – the undisputed champion of the Web However, because Google Analytics is such a powerful tool for gaining insight about website performance and …Read More

Caricature of Anne, the author

Jul

26

2013

The Benefits of Process in Marketing

Posted By: Anne

Why a reliable, defined process is helpful – an intern’s perspective. Shortly after starting work with Bicycle Theory, I realized that most things that could have a defined, reliable process either did or were in-progress. In fact, one of my first tasks was helping to define and document some of the Internet Marketing procedures here …Read More

Man holding bank shaped like cow

Jul

19

2013

Managing the Costs of Creative Projects

Posted By: Ben McCoy

When it comes to marketing – whether you’re talking about brand marketing or Web design and development – managing time and cost is often the name of the game. The challenge is that managing a project to stay within budget is often a challenge due to a combination of different variables. Related: The Tri-force of …Read More

Man Riding Bike

Jul

15

2013

Using social media is like riding a bike

Posted By: Anne

Learning how to use social media is just like riding a bicycle. It takes guidance and encouragement to learn how to balance and move, followed by time and practice. But once you get a handle on it, it not only becomes easier, but can also help liberate your brand from being stuck in the same …Read More

Camera icon

Jul

8

2013

Social Media 2013 – Part 2: Images are Everything

Posted By: Anne

2013 seems to be all about the image. Photo and video sharing represents the largest trend in social media. Here’s a look at some of the platforms leading the charge.   Related Content: Social Media 2013 – Part 1   Instagram Owned by Facebook, Instagram is largely seen as a personal social network and not one …Read More

Social_Media_2013-Part_1

Jul

1

2013

Social Media 2013 – Part 1: The Basics

Posted By: Anne

When it comes to Social Media, you have your leaders and then everyone else, including the new innovators in image-centered media (to be covered in Part 2). In this post, we will briefly cover the uses, pros, and cons of the current slew of standard social media platforms.   Twitter Nationally, Twitter appeals most to …Read More

Image of an A+ grade on an exam.

Jun

24

2013

Defining and Achieving Project Success

Posted By: Ben McCoy

Success is managed. That’s why it’s so important to clearly define (and agree upon) a project’s goals and how they will be measured before you begin a project. Without this definition, it’s nearly impossible to keep a project on track and within scope. And it’s even harder to hold project stakeholders – including the clients …Read More

Apr

22

2013

Website Design Tips

Posted By: Ben McCoy

The Internet marketing landscape is changing fast. And the challenges of effectively marketing your brand online are increasing exponentially. The growth of social media was a game changer. But the dramatic growth of mobile computing and need to support a myriad of devices has taken the Web to a whole other level. So to help …Read More

Feb

18

2013

Introduction to the Mobile Web: Strategy, Design, and Development

Posted By: Ben McCoy

This article is written in the form of a ‘Dear Abby’ letter, except we’ve substituted our mascot Clovis for Abby. It’s also important to note that we’re talking about the ‘mobile Web’ and not about ‘mobile Apps.’ Yes, Apps and the Web overlap and intersect; however, an App is (or can be) a self-contained application …Read More

seo-2013

Jan

21

2013

SEO 2013 – Part 2: Additional Reference

Posted By: Ben McCoy

As an extension of my recent SEO 2013 article (as well as some of our other articles related to the topic), one would think SEO is as important as ever. Now, that may or may not be the case. Opinions on the ‘SEO is dead’ topic abound; but since the New Year, more and more …Read More