SEO 2014

Topic: Email Marketing

seo-2014

Dec

18

2013

SEO 2014

Posted By: Ben McCoy

Last year we published a series of articles about SEO in 2013 – Part 1 and Part 2. Well, as the year is set to turn in the next couple of weeks, it’s probably time for an update. Plus, we’ve been fielding a series of requests for “SEO assistance” and would also like to take …Read More

Image of an A+ grade on an exam.

Jun

24

2013

Defining and Achieving Project Success

Posted By: Ben McCoy

Success is managed. That’s why it’s so important to clearly define (and agree upon) a project’s goals and how they will be measured before you begin a project. Without this definition, it’s nearly impossible to keep a project on track and within scope. And it’s even harder to hold project stakeholders – including the clients …Read More

social-media-vs-email-marketing

Nov

19

2012

Social Media vs. Email Marketing

Posted By: Ben McCoy

When it comes to Internet Marketing, social media and email marketing tools are part of the same family. Before social media came into this world, email was the preferred method of ‘new media’ communication. But like generations within a family, a new generation invariably crops up and preferences start to shift. This doesn’t mean that …Read More

internet-marketing-tools-and-uses

Nov

12

2012

Internet Marketing Tools and Uses

Posted By: Ben McCoy

There is a seemingly endless (and growing) list of Internet marketing tools and platforms available to the brands. However, finding the platforms that work best for your brand can prove to be a bit challenging. The diagram at right outlines some of Bicycle Theory’s favorite social media tools for brands and how we the can …Read More

internet-marketing-101

Oct

29

2012

Internet Marketing 101

Posted By: Ben McCoy

In the most conventional sense, Internet marketing is all about casting a wide net (online) that leads brings people back to your website. Granted, your website isn’t always the end destination; but like any form of marketing, the main objective is to deliver targeted (and hopefully valuable) messages to your audience to improve brand awareness. …Read More

email-marketing-best-practices

Oct

15

2012

Email Marketing Best Practices

Posted By: Ben McCoy

When it comes to email marketing, the elephant in the room for many clients is the legitimacy of their mailing list. The source of many mailings lists client provide us is often shrouded in mystery. And not ironically, the law is also shrouded in mystery. As a result, different email marketing service providers have their …Read More

benefits-and-pitfalls-of-email-marketing

Oct

8

2012

The Benefits and Pitfalls of Email Marketing

Posted By: Ben McCoy

Humans are visual creatures. People are simply more attracted to images than text. So a graphic-based email message (in whatever form) is more likely to be noticed and remembered than a standard text-based message. From brand marketing perspective, the benefit of HTML email marketing is that you can leverage your identity to reinforce your brand …Read More