Featured Industry: Bicycling

Topic: BT Case Studies

featured-industry-bicycling

Apr

10

2014

Featured Industry: Bicycling

Posted By: Ben McCoy

At Bicycle Theory, we’ve always prided ourselves on our ability to help clients of all shapes, sizes, and flavor take their next step – whatever that may be. But as our name implies, we have a special place in our hearts for brands that work in (or touch) the bicycle industry. Moreover, as residents of …Read More

logo-sheet-1

Mar

25

2014

Logo Design 101

Posted By: Ben McCoy

As a brand marketing company, Bicycle Theory produces far more than websites. We provide everything from strategic consulting to Internet marketing. And that includes logo design and identity building. In fact, we’ve already announced the creation of two new client logos this year. The first was for Piché & Associates – a new real estate company – …Read More

morc-logo

Mar

18

2014

New logo celebrates 20 Years of MORC

Posted By: Ben McCoy

The Minnesota Off-Road Cyclists organization – or MORC – is celebrating 20 years of mountain bike – or MTB – advocacy. And to help mark the occasion, they commissioned Bicycle Theory to create a twentieth anniversary logo. Aside: MORC also commissioned BT to create some other stuff as well; but those items are still ‘top …Read More

atrain-card-1

Mar

11

2014

New business card day for A-Train Cycles

Posted By: Ben McCoy

The logo we designed for A-Train Cycles a few years back is still one of our favorite pieces. Featuring clean lines and sharp typography, it is set apart by a graphic mark so dynamic it reads like an epic saga. Eh? Eh? You like that? “… so dynamic it reads like an epic saga.” Take …Read More

custom-inventory-system

Mar

5

2014

A custom inventory management system for TRU Events

Posted By: Ben McCoy

Connecticut-based TRU Events and Marketing Solutions is a full service tradeshow, event, and experiential marketing agency representing a range of brands – including giants like DIAGEO, Pepsi, Starbucks, Fritos, and KFC.   TRU covers a lot of ground – literally and figuratively.   Not only do they work with clients to conceive of memorable brand experiences, …Read More

Feb

27

2014

A 5-star website for a 5-star brand

Posted By: Ben McCoy

Gainwell International has been designing and producing 4 and 5-star furniture for the United States, Middle East, Europe, Australasia, Macao, Chinese hospitality markets since 1995.  And Bicycle Theory is proud to announce that we recently helped them redesign and redevelop their website using our very own VenYou content management system (CMS). Part of the Meridien …Read More

capitol-beverage-logo

Feb

24

2014

Raise a glass for the new Capitol Beverage Sales website!

Posted By: Ben McCoy

Capitol Beverage Sales is one of the largest beverage distributors in the Twin Cities. And it has a rich history with origins dating back to 1951 in St. Paul, Minnesota. Originally called Capitol City Distributing, it started as a very small business that only had a 5% market share. In 1994, the Morrissey Family purchased …Read More

dangerous-man-logo

Feb

17

2014

The new Dangerous Man website is a safe bet

Posted By: Ben McCoy

Dangerous Man is more than a craft brewery, taproom, or bar   The beauty of Dangerous Man Brewing Company is that you must go to the brewery if you want the beer. And so the taproom – which is actually more of a drinking hall – is always full. But unlike most “bars,” Dangerous Man is …Read More

custom-web-dev-logos

Feb

13

2014

Featured Service: Custom Web Development

Posted By: Ben McCoy

Web-based software and third-party platform integration   Bicycle Theory prides itself on its ability to design and produce custom Web content and functionality – including complex system development and platform integration.   Volunteer Registration System Bicycle Alliance of Minnesota (Bike MN) BT designed and produced a volunteer management system that allows Bike MN event volunteers …Read More

sdb-jacket-portfolio

Feb

4

2014

New Speedhound cycling jackets

Posted By: Ben McCoy

At the beginning our 2013 #BTriders initiative, Chris Cleveland from Speedhound bikes graciously lent one of his OnlyOne™ demo rigs to Kristine Larsen from Podiumwear Custom Apparel. Needless to say, the Speedhound OnlyOne™ rode like a dream and following the season, Kristine wanted to thank Chris for his generosity. So she asked Bicycle Theory to …Read More