Understanding the Purchase Cycle

Topic: Branding

purchase-cycle

Sep

25

2013

Understanding the Purchase Cycle

Posted By: Ben McCoy

When defining a website, it’s important to consider the “Purchase Cycle” users go through when seeking out a product or service online. The Purchase Cycle helps us think like a consumer and make sure the website we’re creating meets their needs at different stages to help solve their problem.   Questions to Consider Before we …Read More

branding-basics

Aug

19

2013

Branding Basics: Visual Brand Assets

Posted By: Ben McCoy

When it comes to brand marketing, the first thing your brand needs is a visual identity. But what is a visual brand identity? A visual brand identity is the collection graphic elements (or assets) – including your brand’s logo(s), font(s), and color(s) – that are used to represent your brand. And in most cases, these …Read More

Man holding bank shaped like cow

Jul

19

2013

Managing the Costs of Creative Projects

Posted By: Ben McCoy

When it comes to marketing – whether you’re talking about brand marketing or Web design and development – managing time and cost is often the name of the game. The challenge is that managing a project to stay within budget is often a challenge due to a combination of different variables. Related: The Tri-force of …Read More

Image of an A+ grade on an exam.

Jun

24

2013

Defining and Achieving Project Success

Posted By: Ben McCoy

Success is managed. That’s why it’s so important to clearly define (and agree upon) a project’s goals and how they will be measured before you begin a project. Without this definition, it’s nearly impossible to keep a project on track and within scope. And it’s even harder to hold project stakeholders – including the clients …Read More

managing-project-success

Mar

26

2013

Brand Development: 7 Tips for Managing Project Success

Posted By: Ben McCoy

When it comes to brand development, we can’t stress the following bit of wisdom enough. Slow and steady wins the race. Building and maintaining a strong visual brand identity is all about consistency over time. But it’s easy to get caught up in the excitement of a project and lose sight of timelines, budgets, and …Read More

a-brand-is-not-a-logo

Dec

19

2012

A brand is not a logo …

Posted By: Ben McCoy

… and a logo is not a brand Many people think that the terms ‘logo’ and ‘brand’ are basically interchangeable. These people are mistaken. You can’t just “put a bird on it” and think people will know your brand – much less have the same impression of its genius that you do. A logo is …Read More

new-value-of-seo

Dec

10

2012

The (New) Value of SEO

Posted By: Ben McCoy

Search Engine Optimization, or SEO, is the practice of optimizing a website and its content to perform well in organic search results. However, as the Internet and search engines have evolved, many of the SEO ‘tricks’ of old no longer work – at least not as well as they used to. This evolution has caused many …Read More

tri-force_cover

Dec

3

2012

The Tri-force of Project Cost Factors

Posted By: Ben McCoy

One of the best lessons I lessons I was ever taught as an aspiring designer is what I call the “Tri-force” of project cost factors. Thank you Legend of Zelda – not for the lesson, but for THE TRIFORCE concept. But I digress. The reason this lesson has been so valuable is that it has …Read More

whats_your_handle

Nov

26

2012

What’s Your Handle? Protecting Your Brand’s Name Online

Posted By: Ben McCoy

One of the easiest ways to protect your brand’s name online is to find (or create) a consistent ‘handle’ for all of your social media profiles. It also makes it easier for find people to find your brand on different social media platforms. Ideally, your handle would be the same as your brand name and/or …Read More

internet-marketing-tools-and-uses

Nov

12

2012

Internet Marketing Tools and Uses

Posted By: Ben McCoy

There is a seemingly endless (and growing) list of Internet marketing tools and platforms available to the brands. However, finding the platforms that work best for your brand can prove to be a bit challenging. The diagram at right outlines some of Bicycle Theory’s favorite social media tools for brands and how we the can …Read More