Bicycle Theory is proud to have launched the new TRU website this summer. Early this year we designed and built a custom inventory management system for TRU and their clients, and then they wanted to bring the ability to easily manage their own content to their website.
TRU was also looking to have individual pages for projects in their portfolio so they could share and link to them directly, as their previous website had their portfolio built into a single static page. TRU produces amazing events, experiences, and more for some of the biggest consumer brands in the US, and needed to get people (and search engines) right to specific projects like this and this.
After defining the content and UI structure, BT designed the website and collaborated with their creative team to bring their brand to light. We utilized our VenYou Basic platform to leverage the responsive user interface, default and custom content types, and content management system. The UI was designed to take full advantage of screen real estate, utilizing more space on desktop monitors and larger HD screens, giving us more freedom with image sizes and content presentation.
Now TRU can use the same CMS as their inventory management system to also control their website content, including portfolio work, detailed services, staff members, and more. We love how everything came together!
Bicycle Theory is an expert web development and award-winning design team based in Minneapolis and Saint Paul, MN.