Social media is here to stay. It has had an undeniable effect on how people communicate, as well as how they interact with brands. As a result, the biggest risk to using social media for branding purposes is not using it at all.
Here are a few good social media resources we at Bicycle Theory recommend our clients check out.
[SEO MOZ] “Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that social media is a far more complex field than it first seems.”
[Inc.] “A look at how entrepreneurs can boost their business using blogs, social networking sites, multimedia, and online review sites.”
Tips & Advice
[Entrepreneur – JAN 2011] “Tapping the vast audience of the social Web is a low-cost way to catapult a small-business brand onto the global arena. Building your brand using social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing.”
[The Huffington Post – MAR 2014] “As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices. The social media landscape, as highlighted in Terence Kawaja’s social lumascape, has become increasingly fragmented.”
[Social Media Today – AUG 2013] “To help you understand what to post on these various social media sites, this infographic explains which types of media are most suitable for each social media platform. The infographic breaks down the relevance of photo, video, article, and text posts for each site to help you determine which types of posts will most likely resonate best with your target demographic.”
[Geek Wire – DEC 2013] “A new Pew Research Center Internet Project study shows 73 percent of online U.S. adults 18 and older using some type of social network. Facebook is still king, with 71 percent of online adults on the network, up from 67 percent one year ago.”
[Forbes – SEP 2013] “With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.”
Bicycle Theory is a full-service brand strategy and marketing company located in the Twin Cities of Minneapolis and Saint Paul, Minnesota.
We steer brands™ by providing Web design and development, brand strategy, Internet marketing, and identity building services for brands of all shapes, sizes, and flavors.