In our previous three SEO Resources posts, we’ve covered (1) Trusted SEO Sources, (2) SEO Learning Guides, and (3) Good SEO Advice. So here are a few additional references to help shine a light on what factors influence a website’s placement in Search Engine Results Pages – or SERPs.
[Search Engine Land] “Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.”
[MAY 2013 – Search Engine Journal] “There’s no doubt that Google’s algorithm is more complex — and volatile — than ever. The days where SEO was all about meta tags and backlinks is long gone. Google now uses at least 200 ranking factors in their algorithm, including social signals, user-interaction signals, and trust.”
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