Part 3 of 4 – Search Engine Optimization is more than trusted resources and/or learning guides – just like travel requires more than an agent and a guidebook. Both require a sense of adventure and the ability to embrace change.
Times change all things. And so best tools are often sound pieces of advice that stand the test of time. Here are some articles related to the ever-changing field of SEO that we suggest our client’s read and take to heart.
[SEP 2011 – Search Engine Watch] “If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance, and patience.”
[JAN 2013 – Search Engine Watch] “[T]he days of SEO as a distinct, independent discipline are certainly numbered. SEO is fast evolving into a more creative, diverse, and challenging profession.”
[JAN 2013 – SEO MOZ] “Why do websites that look great nearly always have SEO that sucks?” The problem is simple. Websites that look amazing typically offer little opportunity for on-page optimisation and conversely pages that are well optimised will often compromise the design and user experience.
[OCT 2013 – Search Engine Land] “I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words.”
[NOV 2013] “The only thing that is really going to change in a meaningful enough way to be noticeable is the way Google’s new algorithm interprets the way we search.”
RELATED: [Entrepreneur – JAN 2014] Is Your SEO Strategy Ready for Google’s New Algorithm?
[Entrepreneur – JAN 2014] “The SEO industry is in a constant state of flux depending on Google’s algorithms, but that doesn’t mean that you need to revamp your entire strategy every time a new update rolls out. Instead, use the following five strategies to implement a simplified SEO program that’ll stand the test of time — no matter what changes the search engines make.”
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