Paper plus digital: The BT holiday card

Jan

21

2014

Paper plus digital: The BT holiday card

Posted By: Ben McCoy
Posted In: Branding, BT Case Studies, BT News + Updates, Internet Marketing, Social Media, Web + Interactive Solutions

Every year, we try to do something special with our holiday card. It started with cute pictures of Clovis. Then last year we stepped it was a Papercraft Clovis doll. And so this year, we wanted to keep things “crafty,” but still wanted to go one step further.

We started by creating a card that becomes a full-on ‘winter wonderland’ diorama featuring Clovis and company, which is pretty bad @$$ on its own. But then we added a digital component accessed via a QR code –OR– the following URL:

http://bicycletheory.com/holiday-2013

That QR code (and link) allowed the recipient to look inside Clovis’ house, write a message in the frost on the window, and then share it with friends via Facebook, Twitter, Google+, and more.

It won’t melt your face, but it may just warm your heart.

And remember…

It’s never too late to spread some holiday cheer!


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Bicycle Theory is a brand marketing company located in the Twin Cities of Minneapolis and Saint Paul, MN. Bicycle Theory provides strategic and tactical brand marketing services, including Web design and development, Internet marketing, brand strategy, and identity building.

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