Following the 7 simple reminders below will help your blog come up in relevant searches.
1) Make sure your blog is Search Engine ready
What does this mean? Well, at minimum All Bicycle Theory blogs (and websites) are SEO ready, built to be integrated parts of your online marketing strategy. What that means is that you’ll be able to control not just tags and categories, but also your meta titles, descriptions, and keywords.
2) Install Google analytics on your blog
Monitoring traffic, where your guests are coming from, and what keywords are bringing them to you are just a few of the things you’ll be able to monitor with Google Analytics. You can add the analytics component to your blog using a Plugin – my favorite is Google Analyticator.
3) Create a clever, descriptive, or captivating title
Your page titles are the first (and potentially last) thing anybody will see about your post. Why spend hours writing only to push people away with a boring title? Here’s my favorite cheat sheet for writing stellar titles for your blog: How to Write Headlines that Work.
4) Incorporate keywords and keyphrases
The algorhythms used by Google may evolve over time, but keyphrases are still what people are looking for. Use keywords and keyphrases to accurately describe the content you are offerent. Consider developing a Taxonomy as a handy reference guide.
5) Use your descriptions
Not only are descriptions helpful for Search Engine Optimization, but for social sharing too. If you take the time to set your description, many social media sites will use *this* as the default description, rather than just drawing text randomly from your site.
6) Don’t ignore your images
Your images have more than just visual value, so make sure to title the appropriately. Not only is this helpful for people using a reader to view your site, but it also has SEO Value. For example ” The little bit of extra effort to title your images careful will pay off over time.
7) Code your links appropriately
When you add a link to your page, there’s more to do than just link it up. You can also add a title that people will see as they hover over the link itself. For example: Hover your mouse over this link right here. Making sure the titles you use for your links are accurate and descriptive is often overlooked.
8 ) When in doubt, write quality content
At the end of the day, it’s going to be strong content that wins. So if in doubt, just right clearly and succinctly about what you know. Good content will trump wordy, irrelevant content every time.
Jamie Schumacher is Bicycle Theory’s Internet Marketing & Nonprofit Strategist. She’s also our resident blogging expert! To find out more about creating or improving your blog, contact Bicycle Theory!