WordPress is simply put, a fantastic resource. It’s what I use for my personal sites and it’s what we choose to use here at Bicycle Theory when setting our clients up with their own blogs.
You don’t have to take our word for it, though. Here are some of the big reasons why we think WordPress is the best blogging tool out there!
1) The user community that supports it
WordPress is part of an open-source community. What that means is that WordPress is constantly growing, evolving, and getting better and better. There’s also a huge community to depend on if you’re looking to figure out something you don’t quite understand. Oh yeah, and most of these resources are free.
2) It’s user-friendly
Not a Web pro? Not a problem. Companies like Bicycle Theory can set up the blog for you, and all you have to do is write the content. If you can edit something in Microsoft Word, you can blog in WordPress.
Sometimes my dad calls me for computer help and I walk him through some sort of technical something over the phone. By the end of our conversations, I can get really frustrated. How can I *show* him what I mean over the phone? So I made him a needlepoint for Christmas that quietly expressed my view. (Just kidding. This is from GeekCrafts.)
In all seriousness, Web development is often a scary sounding thing to train for. However, training somebody in WordPress is a much much easier task – because it’s mostly a matter of just showing people where things are. Clients are empowered to write, making edits and changes as they need to without waiting on anybody to do those things for them.
4) Plugins, Plugins, Plugins
Plugins are an a-la-cart features that can be added to a WordPress site to make it more functional. Things like Akismet (the spam filter) online portfolio functions, and more.
At Bicycle Theory, we’ll even write our own plugins to use with sites that have a specific need, like rotating sponsor ads or added functionality.
There are thousands upon thousands of WordPress themes – great for everything from photo blogs to restaurant sites. Nobody wants a website that looks identical to another, and with the wide variety of customizable WordPress themes, that doesn’t have to be the case.
Using the WordPress content management system is free. Costs are incurred based on web-hosting, registration (your-website-name.com), and the design and development skills needed to get it going. But since you’re using WordPress instead of building a website from scratch, a lot of the expenses normally seen in website building are tempered.
7) It’s a good investment
Let’s say your venture takes off and you start raking in the dough. You now want a fancy pants website with all the bells and whistles. Well, guess what? You’re still probably going to need a blog. To keep your customers up to date, as a part of your overall SEO Strategy, and more. If you start with a WordPress blog and eventually transition to a website, all that work is still yours.
Your blog can be imported as a page or a news feed into your new website, or simply run as a separate news entity. But either way all that content you’ve created, all that valuable information other people were interested – that’s still a part of your internet expert cache.
8 ) The Publishing Feature
Many people say they don’t want to start a blog because they simply don’t have the time to sit down and write every day. Well, with the WordPress publishing feature you don’t have to! Individual blog posts can be created well in advance of their “publishing date” so when the time comes, they are ready to post. Here at Bicycle Theory, we start working on articles weeks in advance, saving it as a draft so others on staff proofread and edit them before they go live.
Going on vacation? You can even set a post to publish at a future date and time. I’ll be doing that myself in just a few weeks!
9) Easy to make SEO-Ready
Last month we featured a series of posts about Search Engine Optimization (SEO). Bloggers, we’ve got good news for you. What you are doing is not only creating a website, but also an integral part of a healthy overall SEO strategy! Blogs can be built to be SEO ready – which is handy not just for SEO but also for sharing articles via social media platforms, too. You can control the titles, descriptions, and even the featured images so that not only does your blog post have a better chance of coming up in a Search Engine, it will look great when it does!
10) It’s empowering
Create messages. Share video. Edit the contact page on your site. Complain about your taxes! Having a blog can be SO EMPOWERING!
WordPress is such a breeze to get started, it really makes it easy to have a voice on the internet. And even though you’re kinda literally one in a million, you’re still participating in the online conversation. If you know what you’re talking about, you could become an authority – inspiring and engaging people even thousands of miles away.
Jamie Schumacher is Bicycle Theory’s Internet Marketing & Nonprofit Strategist. She’s also our resident blogging expert! To find out more about creating or improving your blog, contact Bicycle Theory!